Meet the 2016 - 2017 CSU Seedstock Merchandising Team
Greetings from the team,
The 2016-2017 Colorado State University Seedstock Team would like to say thank you for your support and interest in the 41st Annual Bull Sale. In the fall the team dove in with selection of bulls, training and preparation for the National Western Stock Show. The team also attended the Colorado Cattlemen’s Association Mid-Winter Meeting in Denver and the National Cattlemen’s Beef Association Convention and Trade Show in Nashville.
Each of these experiences have been unforgettable and we are thankful for everyone who made them possible. Upon returning from Nashville, the team began picturing and preparing the remaining bulls for the sale. We would like to thank previous team members, CSU employees and others who helped make this year possible. We could not have done it without all the help and generous support from others. Follow the team on Instagram and Facebook to see information, pictures and future team's accomplishments. We hope you enjoy the sale and find exactly what you are looking for, thank you!
Sincerely, The 2016-2017 Seedstock Merchandising Team
The Seedstock Merchandising Team
Colorado State University has raised seedstock cattle for over 100 years to educate students via hands-on and experiential learning, and supply high quality beef cattle genetics to cow/calf producers. The annual bull sale held since the mid-1970s is now located at the CSU Agricultural, Research, Development, and Education Center (ARDEC) in Fort Collins.
Since 2003, all responsibilities associated with marketing CSU’s bulls and heifers each year have been placed on the CSU Seedstock Merchandising Team – a select group of 8 undergraduate students. The main focus of each team’s efforts is the annual March bull sale in which 30 to 40 purebred and registered Angus and Hereford bulls and heifers are sold. Team members oversee the selection, development, and marketing of these high quality genetics.
CSU has been breeding Hereford Cattle for over 100 years!
How the team operates
Through the use of four committees – animal preparation (hands-on), data management, written promotion, and event promotion – team members oversee all aspects of the sale. This includes creating an advertising and promotion scheme, outlining a budget, and making specific design, layout, and production decisions for bi-annual newsletters, a regional advertising campaign, a sale catalog, website, and social media. Team members also collect and manage all performance records and registration information on cattle to be sold, which are used in selection and marketing efforts. Further, students oversee all pre-sale cattle preparation including testing for gain, feed efficiency, fertility, and pulmonary arterial pressure (PAP), as well as preparation for the sale such as clipping, photography, and video-taping.
The team operates much like a business, which allows for a real-world, hands-on learning environment and an opportunity for students to learn about, and network within, the beef cattle industry. Team members meet weekly to develop strategy, discuss logistics, delegate duties among team members, and hold each other accountable. Students also receive 2 university credits via the Seedstock Sale Management undergraduate course (ANEQ 300U).
Team members begin their merchandising efforts in October of each year by selecting bulls and heifers intended for the sale, as well as selecting and starting to prepare pens of Hereford and Angus bulls and heifers for the National Western Stock Show (NWSS) in Denver in January. In addition to the NWSS, students also represent CSU at several national and state beef industry events, including the Range Beef Cow Symposium (RBCS), National Cattlemen’s Beef Association (NCBA) Annual Convention and Trade Show, and the Colorado Cattlemen’s Association (CCA) Mid-winter Meeting.